ITC made its entry into the education and stationery business with its Paperkraft brand in the office stationery segment in 2002; and later expanded into the popular student notebook segment with its Classmate brand in 2003. By 2007, Classmate became the largest Student Notebook brand in the country. Together, Classmate and Paperkraft offer a range of products in the Education and Stationery space to the quality seeking, discerning consumer, providing unrivalled value in terms of product construction and price.

Classmate and Paperkraft have become a natural extension of consumers. Meticulous understanding of consumer needs helped create a relevant and comprehensive portfolio of stationery products created to the highest exacting standards of performance and safety, satisfying the needs of different consumer sets.

Classmate's portfolio today comprises offerings spanning across notebooks, pens (ball, gel, roller and fountain pens), pencils (mechanical and wood cased), mathematical drawing instruments, erasers, sharpeners and art stationery (wax crayons, color pencils, sketch pens and oil pastels).

ITC is the manufacturer of India's first Ozone-treated, environment-friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing and conversion garnered from Packaging & Printing Business with its brand building, trade marketing and distribution strengths resident in its FMCG business to offer superior value products to consumers.


Entertainment Network (India) Limited (ENIL), a subsidiary of Times Infotainment India Limited (TIML), the holding company promoted by Bennett Coleman & Company Limited (BCCL) – the flagship company of the Times of India Group, was incorporated in 1999. It is listed on the Bombay Stock Exchange of India Limited and the National Stock Exchange of India Limited.

Radio Mirchi is the number 1 radio brand in the private FM space. It is owned by the Entertainment India Network Limited (ENIL).

The Intellectual Property Rights team at Radio Mirchi has continuously managed to create stellar properties in the space of Education, Fashion, Lifestyle & Entertainment. Driven by unique and meaningful content. All of these properties have constantly evolved to deliver a superlative brand rub off and experience. Some of the flagship properties are Mirchi Music Awards, Classmate Spell Bee and Techlife Awards.


Viacom 18 launched the channel in December 2011. Thrills. Guts. Glory is their slogan, and it pretty much sums up the channel and its target reach - urban, hyperactive 10-17 year olds. Called the wonder years for a reason. It’s only fair to give them a channel to call their own. Featuring live action, animations and blockbuster movies, Sonic captivates its young viewers with great content. Besides reaching out through multiple points of digital engagement. Catch popular shows like Supastrikas, Kung Fu Panda - The Legend of Awesomeness, and the Jackie Chan series only on this channel.


Victor Tango is the market leader in the kids events & activations business, format owner and production house which specialises in scripted as well as non-scripted content for OTT platforms, broadcast networks & brands.

Victor Tango uses multiple touch points to build brand salience and deliver a message above and below the line. They provide holistic engagement through entertaining branded content, events and activations.

Their services include integrated media campaigns for brands, development of content formats, production of TV & digital content and project consultancy.

Their core specialization is school contact programs for brands targeting kids and digital content targeting youth.